Timothy Surowiecki is an Operating Director, Head of Marketing at Red Iron Group.
Tim leads Red Iron's marketing initiatives and works alongside portfolio company leadership to accelerate growth and efficiency through data-driven marketing investments and strategic value-building plans.
Prior to joining Red Iron Group, Tim spent over 25 years building and scaling marketing organizations for PE-backed and consumer-facing companies across healthcare, consumer finance, home services, and e-commerce. Most recently, as Chief Marketing Officer of Sono Bello, Tim built the company's marketing infrastructure into an omni-channel growth engine. He was a key leader in Sono Bello's PE-backed transaction with Brookfield and Alaris Equity Partners, building the marketing due diligence package and articulating the patient acquisition thesis. At Sono Bello, he also founded the company's data science practice, built full lifecycle marketing programs, and led the marketing launches of three new service lines.
Earlier in his career, Tim held senior strategic marketing and analytics leadership roles at Horizon Media, a $7.6B+ billings independent media agency, where he built performance media and analytics practices and led media portfolios for clients including Bathfitter, WeightWatchers, Kiplinger, and Zenith Education. Before that, he led direct-response and digital acquisition campaigns at iMarketing (now Mercury Media) for clients such as Dow Jones, Bloomberg, and Marvel, and previously ran new card member acquisition initiatives for Citigroup.
Tim earned a BA in Sociology from Penn State University in 1997.