Let's Build Something
That Lasts

Whether you're exploring partnership or want to learn how we support business growth, we're here to listen.

What Our Business Leaders Say

Real experiences from leaders who have partnered with Red Iron Group.

"They took the time to understand our business, our culture, and what we had built, rather than simply focusing on the transaction. Their team brought a thoughtful, straightforward approach and a genuine desire to create a partnership that aligned our interests and positioned the company for long-term growth. Throughout the process, they were transparent, responsive, and true to their word. For me, finding the right partner was about more than capital, it was about finding people I trusted and a team that shared our vision for the future. Red Iron checked those boxes, and I’m excited about what we can accomplish together."

"Together, we’re building something unique in the pool industry. Their support for proprietary technology tailored to our business is improving our customers’ experience and making our technicians’ jobs easier. Combined with our investment in our people, we are building a culture that values our team members and creates opportunities for growth. This allows us to scale rapidly while preserving the local, personal service our customers value and creating lasting benefits for our investors, customers, and employees."

"We chose to partner with Red Iron because of our shared vision for the company and shared values for our team. Having a partner that can help us continually improve our client service, technology suite, and growth engine positions Charter Impact for the long term."

Questions We Hear From Leaders

What types of businesses does Red Iron Group invest in?+

Red Iron Group focuses on lower-middle-market businesses with up to $125M in revenue that are ready for their next phase of growth. We look for businesses where operational improvement and AI and technology enablement can drive significant value creation.

What if I want to stay involved — or step back — after the investment?+

We work with each owner and leadership team individually to understand their goals. Whether you want to remain deeply involved, transition over time, or step back after closing, we'll structure the partnership to fit your vision and timeline.

How involved is RIG Builders after the investment closes?+

RIG Builders is embedded from day one. Our team of builders works alongside your team — not as consultants, but as an extension of your leadership. We focus on technology, GTM, talent, and value building where the leverage is highest.

What does the partnership look like day to day?+

RIG Builders works directly with your functional leaders on defined initiatives. We operate in sprint cycles, hold regular leadership syncs, and report progress transparently. You always know what we're working on and why.

How long does Red Iron Group typically hold investments?+

We are a unique private equity firm in that we structure every investment around what's right for the business and its leadership — not around a predetermined fund timeline. Our capital is patient by design, but we are equally comfortable acting decisively when the right opportunity presents itself.

What does the deal process look like?+

It starts with an initial conversation, then a mutual NDA, business review, LOI, diligence, and close. We set the pace around your goals and can move as fast as anyone in the industry. We reply to every inquiry within one business day.