KeepBuilding

IronSharpensIron

We believe the right equity partner is a powerful advantage. We are trusted investors committed to supporting owners and teams building market leading businesses.
Our uniquely patient and aligned capital empowers us to focus on helping you and your company build value. This means implementing technology to extend competitive advantage, improving operational efficiency, enhancing customer relationships, building great teams, and broadening service portfolios.

OurApproach

A Distinctive Perspective on Growth
Technology enablement and transformation

Our team has a Silicon Valley heritage, with decades of technology experience.

Technology can be a source of competitive advantage for small and medium-size businesses, especially as they scale. We work with companies on the strategic deployment of technology. We use technology to improve the customer experience and customer engagement, enhance sales productivity and, through integration with data science, improve pricing and marketing. Tactical technology implementations also drive business value—improving financial systems, managing enterprise-wide applications, rationalizing infrastructure, or improving employee communications.

Revenue growth and predictability

Customer relationships are the source of long-term value.

We are experts in helping build recurring and predictable revenue relationships with customers. We have expertise identifying the key metrics that should be tracked, managed and optimized in businesses with recurring or highly predictable revenue. We work with teams to identify opportunities to change pricing models, service delivery, customer experience, cost to serve or product/service portfolios in order to optimize the value of the customer relationship. Our work sometimes involves incremental and gradual change, other times the change is transformative, but in all cases the goal is to make the business more valuable over time.

Acquisitions

Strategic thinking and resulting actions should be deliberate.

Our team has spent the past 30 years working with teams to develop and implement value-building consolidation strategies. When done right, and when supported by a well-aligned equity partner, a consolidation strategy can drive product portfolio enhancement, geographic reach, broader customer relationships and fresh sources of competitive advantage. Using acquisitions to thoughtfully scale a business builds durable value.

Operational improvement

Improving business quality as a continuous process.

Our team is built to help improve core operational performance and strengthen the foundations for growth. We have experience working with companies as they grow from tens of millions in revenue to many hundreds of millions. We find, along the way, there is value in proactively seeking out and acting upon opportunities to fine-tune and improve operations.

top-asset

Ourcommitment
toyou

Honesty
We are direct and straightforward.
Alignment
We will only invest if we have a shared passion in helping you build your business.
Tenacity
If we partner with you, we will be relentless in our commitment to scaling the value of your business.

Whatourpartnersaresaying...

Partnering with Red Iron Group came down to their unwavering commitment to founders and their visions. When EverLine’s growth exceeded what I could achieve alone, I knew I needed a partner to accelerate the journey. From the start, Red Iron has proven to be true partners, delivering on their promises with a long-term approach that allows us to accomplish great things. I’m incredibly proud to be partnered with them. Their hands-on support and an unwavering commitment to success perfectly aligns with EverLine’s values and growth.

John Evans, CEO/Founder

Partnering with Red Iron has been a game-changer for our company. Our collaboration with them has been essential in scaling our business and accelerating improvements in our recurring revenue and our use of technology to drive more value into our customer relationships.

Paul Bianco, CEO/founder

We chose to partner with Red Iron because of our shared vision for the company and shared values for our team. Having a partner that can help us continually improve our client service, technology suite, and growth engine positions Charter Impact for the long term.

Adam Kaeli, Co-CEO