Chris Stipp is an Operating Vice President, Marketing at Red Iron Group.
Chris is a member of the RIG Builders team, partnering with business leaders across Red Iron's portfolio to build demand generation engines that produce predictable, measurable, and durable growth. His work focuses on marketing operations and data infrastructure, demand capture and conversion economics, customer retention, and media accountability in multi-location and franchise businesses. He currently serves as Chief Marketing Officer of 100% Chiropractic, where he leads the marketing transformation of the company's clinic network.
Prior to joining Red Iron Group, Chris was Senior Vice President of Digital Marketing at Great Day Improvements, a multi-brand home improvement platform, where he led digital growth strategy across nine national and local direct-to-consumer brands and centralized fragmented paid media operations under enterprise governance.
Prior to that, Chris was Vice President of Digital and Broadcast Marketing at Re-Bath, where he built an in-house managed service agency serving the franchise network, replacing outside agency dependency with internal capability. Earlier, as Vice President of Digital Marketing at Upstream Rehabilitation, he led the digital transformation of a national outpatient physical therapy platform spanning more than 1,100 company-owned clinics.
Chris has spent over 20 years building performance marketing engines in franchise networks, multi-location healthcare, and direct-to-consumer businesses, including leadership roles at Vein Clinics of America and Massage Envy, where he built the end-to-end marketing technology stack for a franchise system of more than 1,150 locations. He is a repeat speaker at the International Franchise Association and was invited to Google headquarters to present his organization's digital methodology to Google Partners and other national franchise brands.
Chris holds a Master of Adult Education from the University of Phoenix and a BA in English from Arizona State University.